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Hi!
I'm Liat.
Like all generalists, I love to problem-solve. My work spans the tech industry, entertainment, and CPG. I'm almost always in a growth-and-operations-focused role, which is where I really thrive.
Clients and Projects
 Billie Eilish Tour x NOLA Blue Bikes Secured a sponsorship for 1,000 free bike rides during Billie Eilish's New Orleans tour stop through a partnership pitch, co-branded creative, and outreach to 300+ local organizations. |  Daddy Shack Golf As fractional brand manager, led strategic partnerships and community event programming through Daddy Shack on Tour, while overseeing hiring across sales, marketing, and content teams to ensure a cohesive brand experience across the mobile simulator and club. |
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 Amy's Kitchen x Drop Mobility Landed Redwood Bikeshare's first 5-figure brand partnership by identifying mission-aligned sponsors, co-creating a sustainability campaign with Amy's Kitchen, and executing a co-branded presence at a local parade. |  Claire Akkan Bags Drove brand growth through a multi-channel paid ads strategy and retail outreach that boosted social media engagement and landed samples with an 8M+ monthly views retailer. |
 I.M.P. Managed vendor contracts, VIP logistics, and press outreach for major DC music venues and festivals, including the M3 Rock Festival and the 9:30 Club, driving operational success and audience growth. |  Project ReWear Built the brand from the ground up, logo, messaging, and community initiatives, and brought it to life through a kids fashion show that drove local engagement and storytelling. |
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